Targetting 'Millenials' (born between 1977-2000)
Are you using mobile to Reach Millennials! In the quick service fast food
industry, it's all about the millennial generation. What QSR brands do is try to
improve on loyalty and get people to come in more often. How it works;
Millenials can use their smartphone's qr code reader to scan a special QR code
sign at all establishments, besides typing the short url location or texting a
keyword. Scanning this code opens a digital scratch off card, that unlocks
prizes, like discounts on meals or free drinks. What restaurant owners like
about this program is there's an incentive to scan every time millenials go in.
It's exciting and gives instant gratification; Millenials like that.
Reaching 'Millenials' - through the platforms
they're most comfortable using
When Millennials make a decision to spend their hard-earned dollars at their
favorite restaurant, they are looking for an experience. Millennials want to use
digital, social and mobile technology when they go out to eat. That's what makes
dining fun. Millennials want to "plug in" , socialize with friends, take an
Instagram photo or 20, maybe even listen to a couple of tunes on Spotify.
Millenials expect an experience. They want far more than food as fuel. They
expect to interact with a brand in a fun way on their mobile phone. Take your
loyalty program; if you can introduce a mobile platform that feels more like a
game than a chore, that's when the younger demographic will truly engage.
Millenials having a good time - What do they do!
They tell their friends. Not once but several times throughout the meal. Each
and every one of them will likely do one or more of the following: Tweet,
Instagram, Vine, Snap Chat or Facebook. They'll talk about the food, the
architecture in the restaurant, and you better believe they'll mention any
discounts or freebies they win through your loyalty program. Millennials have a
generous side that can truly benefit your business. Give them a discount to your
restaurant, and if you let them, they will quickly share it with friends. Why?
Because they enjoy making recommendations and being known in their group as a
trend-setter. Plus, Millennials love to dine in groups. If one of the diners has
a discount, going out for a meal is a no brainer. Restaurants that really want
to seal the deal with Millennials will keep the experience going long after the
meal is done. Don't just feed them information on Facebook and Twitter. Offer
them a fun, exciting experience that drives them back to your locations.
Scratch Offers Across All Digital Channels
Distribute your offers throughout any digital
channels in one easy to use platform, including:
Narrow Casting , Digital Signage, websites,
social, mobile web, Apps, mobile ads, Apple
Passbook, Email and SMS. Feel free to connect our software with sms and email suppliers to send your coupons to anyone.
BUILD YOUR SCRATCHER
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||OUR PRICING IN € AND $
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||Pricing for Coupons, White Label, Scratch & Win
Increase Ticket Sizes
Offer a small discount on a high-margin menu item to
incent purchase behavior. Make your customers happy and
boost your profits, too.
Milkshake - Buy one coffee, get one free - 40% off a Chicken
Salad - Free desert with 2 soup entrees - 50% off house cake
with every irish coffee
Promote A New Product
Introduce a new product or item on your menu as a
limited-time offer. Once customers try it, the next time
they visit they will buy it.
Free Fish soup
with every pizza Calzone - Free chease upgrade with pizza -
Free Upgrade to larger menu - Only today 12 Chicken nuggets
for the price of 8
Offer your visitors a prize or promotion that only can be
used next week saturday. If your offer is engaging, they
will get back to your location within a short time frame.
First Prize (second/third
everyone should be a winner)
Offer an exciting (first) prize in limited numbers to
motivate customers to come in and scratch for the chance to
Win free dinner
& drinks for two - 50 % Off your entire order - Win a $75
Gift card - Free Milkshake for a month
wants to be entertained!
fun and engagement. Have them scratch to 'win'
instant prizes and discount, where every
scratcher, is a chance to win. Use Scratch & Win
contests to build your mobile and email customer
list, and loop mobile marketing into your
- Why Scratch & Win
"ODDS" of winning per customer
you might have guessed our system supports
building random freebies via scratch off
coupons. Combined with our facebook tab, with
integrated like gating, nice gamification
structures can be created. Use the 'campaign'
system , where chances of 'winning' or 'sorry'
can be set by the promoter and implemented
easily in a random marketing campaign model.
HAVE THEM UNWRAP YOUR GIFTS!
Choose from our Birthday, Holiday, Special Occasion Gift and
Present Templates, or build and upload your own and have
your customer unwrap your gift to them.