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OPT-IN

HOW QR2COUPON HELPS YOU COMPLY WITH SMS MARKETING

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Legal Changes for SMS Marketing Campaigns


Easy Opt-in

Easy Opt-in & Loyalty Marketing

Mobile Opt-ins can we worth a lot of money




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Are You Running SMS Marketing Campaigns

As you may know, the Federal Communications Commission ("FCC") has introduced new rules under the Telephone Consumer Protection Act ("TCPA") that went into effect on October 16, 2013. The TCPA applies to both voice and short message service (SMS) text messages, if they are transmitted for marketing purposes. The TCPA provides for a private right of action with damages ranging from $500.00 to $1,500.00 per unsolicited call/message!


No need to worry - we've got you covered!






When advertising loads the gun, qr2coupon pulls the trigger The new rules require marketers to:

1. Obtain prior express written consent before sending SMS/text marketing messages. Consent must be unambiguous, meaning:

A - the consumer must receive a clear and conspicuous disclosure that he/she will receive future text messages on behalf of a specific marketer;
B - his/her consent is not a condition of purchase;
C - he/she much designate a phone number to which messages will be delivered (which should not be pre-populated by the marketer in an online form).

2. Obtain express written consent, even if you had a prior business relationship with the consumer. Therefore, for example, phone numbers gathered at the point of purchase without express written consent for SMS opt-in are not approved for ongoing promotional use. The prior business relationship exception under the TCPA no longer applies.





When advertising loads the gun, qr2coupon pulls the trigger How is "consent" defined?

The FCC has determined that written agreements obtained in compliance with the E-SIGN Act will satisfy the requirements of the rule, such as, for example, agreements obtained via text message, website form, and other valid forms. See Fcc link for more info;
http://www.fcc.gov/document/telephone-consumer-protection-act-1991.)





When advertising loads the gun, qr2coupon pulls the trigger What You Must Do to Comply:

If you don't have express written consent for all, or some, consumers on your marketing list -or you're not sure - you will need to re-opt-in those numbers before October 16, 2013. Example one-time campaign: "[Company] would like to continue to send you SMS @ this number. X/week. HELP for help. STOP to end. Msg&data rates may apply. Reply KEYWORD to confirm today. " Remove any pre-population of phone numbers on any online web form collecting consent for sending SMS marketing messages (the consumer must enter his/her phone number into the form in order to comply). In compliance with QR2coupon best practices and guidelines (in addition to contractual obligations), confirm that all phone numbers used for promotional SMS/text have been collected with express written consent. Although the TCPA applies to the United States only, QR2coupon recommends that U.S. and international clients alike adhere to these guidelines in order to provide the best end-user experience.





When advertising loads the gun, qr2coupon pulls the trigger How QR2coupon Helps You Comply:

QR2coupon assists marketers with TCPA compliance through standard functionality to obtain and store electronic express written consent of opt-in permission for SMS messages. Specifically: - All opt-in programs adding new SMS subscribers that are created through templates in the system are required to comply with express written consent (as they include a text confirmation). - Opt-in certification is required at the time of import to confirm that express written consent has been received for all mobile numbers. - With QR2coupon, you're contractually obligated to only send SMS messages to those numbers for which you have express written consent. - All best practices documents available to you reinforce the marketing to numbers with express written consent.



How it works

We have created a simple way to grow your mobile loyalty, and stay compliant with the TCPA. Our new Easy Opt-In makes it easy to harvest customer mobile numbers. It can be launched with a (POS) kiosk, or sent to your customers via SMS or send the URL integrated into your existing email campaigns for a seamless customer experience. This is NOT an app, it is hosted in the cloud making your mobile marketing fast and easy. Open a free trial account and check this Opt-in feature yourself.


When advertising loads the gun, qr2coupon pulls the trigger

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Mobile Coupon easy optin sms platform


Mobile Coupon easy optin integrate with email Mobile Coupon easy optin integrate with sms Mobile Coupon easy optin as point of sale kiosk Mobile Coupon easy optin as point of sale kiosk

- INTEGRATED WITH EMAIL

- INTEGRATED WITH SMS

- AS POINT-OF-SALE KIOSK

- AS YOUR MOBILE LOYALTY PROGRAM

Use EASY Opt-in integrated into your emails, so you can harvest mobile phone numbers on an opt-in basis. Combine Easy Opt-in with our coupons to receive a TCPA-compliant, valid mobile opt-in. Put a IOs or Android tablet next to your register and collect client mobile phone numbers with ease. Use our CMS to build a mobile loyalty program in minutes and start building your client loyalty list.



Opt-in Builder

Easy Opt-in Builder

Building your Mobile Opt-in Loyalty is a breeze




Use our Long code, or a personal 'short code'

Building your loyalty program with 'double' SMS Opt-in, is a breeze with our platform. Select the content, you want to show, upload your logo and color scheme, and your done. Pick the long code we offer for your country, create your keyword, and start testing. Want to use your own short code? Tick the box, enter the API details for your short code connection, and you're ready to go...






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