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CASE STUDIES

OBJECTIVE, TARGET AUDIENCE, PERFORMANCE AND ROI

* CASE 1
98% Redemption Rate

IN APP COUPON - Austria

Major Clothing Retail Chain, IN-APP 30% OFF Coupon Campaign, 98% Redemption Rate ?




Mobile Marketing Campaign Case Study 1 Mobile Marketing Campaign Case Study 1 Mobile Marketing Campaign Case Study 1 Mobile Marketing Campaign Case Study 1

Objective / Goal

Target Audience

Performance / Results

Engagement / ROI

Increase number of App downloads and increase revenue with a straight forward 30% Off coupon offer. "Hol dir jetzt die offizielle BILLY JEANS App und erhalte -30% auf deinen nächsten Einkauf! Hier geht's zum download: http://www.billyjeans.at/#!app/c" The younger shopping demografic of 'cool Austrian kids'. Targeting Millenials while trying to improve on loyalty and get people to come in more often. Interesting fact;  Of Austrian 'Kids' that act 53% carry iOS while 46% are on Android Huge IN-APP redemption rates. The first week of the campaign 98% of those that claimed the coupon had it redeemed. Validation took place via the qr2coupon 'Validation Widget' that runs on retailers mobile devices and tablets. $14 in estimated revenue and $6 in profit for every $1 invested in the campaign. Over 62% click through on all impressions served, well above online and mobile averages. Detailed validation location and client email addresses where harvested on the go.


mobile-coupon-redemption-validation-loations


* CASE 2
Survey - Belgium

Survey/Sweepstake - Belgium

A Global Survey Company - Fill out a survey, be eligible to win a Iphone 5C




Mobile Marketing Promotion Case Study Mobile Marketing Promotion Case Study2 Mobile Marketing Promotion Case Study3 Mobile Marketing Promotion Case Study4

Objective / Goal

Target Audience

Performance / Results

Engagement / ROI

Checking the plausibility and completion off a online survey / sweepstake, where participants where asked 15 questions. By finishing the questionnaire participants where eligible to win a new iphone 5C.   Since the method of offering the sweepstake was via a facebook coupon tab with sharing functionality, those that participated in the survey where most Flamish 'kids' that shared with friends, in the 18-25 year age group. Except for the Facebook page, no additional marketing was done. Only 500 participants could take part in the survey / sweepstake. Out of 500 entries, 497 surveys where completed without failure, where a public notary granted the Iphone to the winner. Surveys that are being completed seriously and truthfully, tend to have a $2-5 price tag. Since the setup and completion of the survey only took 7 days and the targetted group where Flamish millenials, the campaign was executed fast and within budget.

* CASE 3
47% Succes Rate

Easy Optin / Loyalty - Middle East

MECCA/JEDDAH Saudi Arabia Hotels, Join the Hotel Loyalty Program, 47% Succes Rate ?




Mobile Marketing Loyalty Program Mobile Marketing Loyalty Program Mobile Marketing Loyalty Program Mobile Marketing Loyalty Program

Objective / Goal

Target Audience

Performance / Results

Engagement / ROI

Have a growing number of hotel guests optin and participate in the loyalty program. During the client stay in the hotel special vouchers and coupons where offered with the goal to engage customers in additional products and services Re-engage with the business traveler as well with the 'holiday' customers. Vouchers and coupons for taxi services, attractions, the waterpark and the nearby shopping mall where offered for those that opted-in to the hotel loyalty program to benefit from discounts and deals Almost 50% of hotel guests opted in to the loyalty program during their visits. 63% of guests that opted in took action in the first 2 days during their stay. 12% of guests that joined the loyalty program, downloaded the hotel app during their visit. $58 in estimated revenue per hotel guest that opted in and  $47 in profit for every $1 invested in the campaign. Entry to the Mobile Optin was established through advertisements on the hotel CCTV system, posters and via digital signage and narrow casting.


* CASE 4
+7.2% Turn Over

Scratch & Win Contest - Carolina, USA

5 Restaurants Join Forces, Engagement/Loyalty via Digital Scratch and Win, +7.2% Turn Over




Mobile Marketing Mobile Coupon Case Mobile Marketing Mobile Coupon Case Mobile Marketing Mobile Coupon Case Mobile Marketing Mobile Coupon Case

Objective / Goal

Target Audience

Performance / Results

Engagement / ROI

The goal is to reward current customers and attract new customers from the neighborhoods where restaurants are located. The restaurants had tried many marketing tactics and methods through the years, including direct mail, radio, TV and instore promotions. Targeting the younger demografic, millenials and lunch clientele. Since all restaurants have built a loyal following the traditional way, a mobile loyalty program helps them re-engage with existing clients, increase sales and more effectively engage their customer base. 5 Locations, 17000 Customers, 32000 repeat visits. Using the qr2coupon scratcher, customers scratch each visit for the chance to win a prize. Since using their prizes as promotions to incent purchase behavior while delivering a fun and exciting customer experience. Turnover + 7.2% $3,50 in additional revenue per guest and $17 in profit for every $1 invested in the campaign. After customers leave, they can receive gifts via email and sms text as an incentive to return. Here are the results of a recent campaign: 1-day campaign, 156 redemptions, Approximately $2800 additional revenue




* CASE 5
+23% Retention

QR2receipt - QSR Restaurant, Denmark

24 Drive Through Restaurants, QR Code remarketing on bills and receipts, +23% Client Retention




Mobile Marketing Objective Performance Engagement Mobile Marketing Objective Performance Engagement Mobile Marketing Objective Performance Engagement Mobile Marketing Objective Performance Engagement

Objective / Goal

Target Audience

Performance / Results

Engagement / ROI

Increase visit frequency. A big issue for brands is the number of days between visits for customers. While some have a customer coming every 3 days, for other QSR brands it's closer to 25-60 days. Goal was to bring the client back within 5 days Targeting "Drive Through" clients. With Timed Coupons a date and time was set from which a coupon would be available. "Drive Through" clients received a receipt/bill with a shorturl / QR code that corresponded with a coupon that was available in 24/48/72 houres. 24 Locations, 94300 Customers, 21689 repeat visits within 3 days. The  QR2receipt api transformed the existing POS and printer infrastructure into a powerful, centrally controlled marketing medium. Additional turnover was +14,4% in the first month. 2,45 in additional revenue per guest and 31 in profit for every 1 invested in the campaign. The campaign has been rolled out to all participating restaurants where qr codes are also being printed in-store on Table cards and server cards to encourage participation.





HOW PEOPLE TAKE ACTION YOUR COUPONS:


  1. Total number of scans and unique scans
  2. Geo-location information with city, state, country for each scan
  3. Automatic detecting of visits to your pages via Qr codes
  4. The tracking and tracing of visitors
  5. Number of scans by device type
  6. Graphical View -or- Data View for reporting
  7. Claims and redemptions
  8. Scans and engagements
  9. Views, Claims, Redemptions, Conversions
  10. Date and time of each scan
  11. and much more...

Mobile Coupon excel overview data

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